<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=644738670137638&amp;ev=PageView&amp;noscript=1">
Retail, Efficiency, Simplicity, Innovation • min reading time 2

LPR takes its digital transformation a step further with its new portal exclusively for retailers

Clarisse Chamayou published on 15 May 2019

The European pallet-pooling specialist, LPR-La Palette Rouge (a Division of Euro Pool Group), is pursuing its digital transformation and has launched a new application aimed at the company's end-users: distributors. Among other features, this new web portal will enable simple, automatic management of our red-pallet collection.

LPR launched its digital transformation several years ago and the company is now making the benefits of this transformation available to distributors through a specific new, online portal: MyLPR retail. The portal is user-friendly and interactive, drawing on the latest web technologies. With this tool, distributors can access features that enable them to create and track their pallet collections, visualise schedules, and manage claims.

These new services are in line with LPR's policy of providing end-customers with a transparent, efficient service, as Hervé Rose, the Director of European Assets, explains:

"Our business is changing, and so are our customers’ needs. It is important that we listen to them and support them with high-added value solutions: optimising the management of our pallet base is one example, and that is what makes us different. Thanks to MyLPR retail, our end customers do not waste time managing data. We have provided them with an efficient, innovative tool, which is easy to use. Asset management remains one of our key priorities."

MyLPR retail has been well received and is already used by a large number of distributors, who have familiarised themselves with the new tool very quickly, as Jean Pierre Porta, the Packaging Manager of U Logistique, explains:

"The portal is extremely easy to use and saves us a great deal of time. With ever-increasing volumes, this solution helps us to monitor collections, while still having a personal contact with LPR."

About LPR-La Palette Rouge

LPR - La Palette Rouge, a division of the Euro Pool Group, has been specialised in pallet-pooling for 25 years, operating in the fast-moving consumer goods sector. Thanks to its acknowledged expertise, customer focus and a network of more than 125 European service centres, LPR provides a full pallet service to its customers and their retail partners throughout Europe. Using our reusable-pallet system enables our customers to reduce their environmental impact and thereby help usher in the transition to a circular economy across the entire supply chain.

Picture of Clarisse Chamayou

Clarisse Chamayou

Marketing and Communication Manager Europe

My articles