In the fruit and vegetable supply chain, meeting delivery deadlines is crucial to ensuring product quality. Find out how LPR enables Madi Fruit to deliver its products on time.
Madi Fruit is a citrus fruit producer in Sicily, southern Italy. The company bases its customer satisfaction on strict compliance with delivery times. In order to deliver its products to the north of Italy in less than 2 days, Madi Fruit needed to find a partner to streamline its daily logistics processes.
Operational requirements of the fresh produce supply chain
Fruit and vegetables are perishable products: if they are not delivered on time, they expire and have to be thrown away or sold at a lower price, which leads to loss in turnover and directly impacts profitability.
The need to meet strict delivery deadlines
Madi Fruit’s biggest challenge is to have its products delivered in less than 2 days across Italy. Its Sicilian-based production is exported as far as Milan in northern Italy, a distance of more than 1200 kilometres.
The need for a local logistics partner
Madi Fruit’s production is seasonally reversed: 80% of its sales are made between December and May. The producer therefore needs a reliable and responsive partner to ensure the continuity of its supply chain during this peak.
How to optimise the fresh produce supply chain
The main impact on the fresh produce supply chain is the short shelf life. The team at Madi Fruit have no time to waste. Our pallet pooling solution enables them to streamline their day-to-day logistics processes.
How to make sure you always deliver on time
Strict compliance with delivery deadlines is a key element in the fruit and vegetable supply chain. Madi Fruit can rely on LPR’s reliability and responsiveness, even in the event of unforeseen circumstances or exceptional requests.
How to ensure that you always have the right resources
Despite its reversed seasonality, Madi Fruit needs to have pallets available for its daily logistics operations. Through our network of local service centres, we ensure the continuity of our customers’ supply chain, even during their peak periods.
Nothing could be simpler. Download our PDF format document to find out how LPR helps Madi to always meet their delivery deadlines. Fill in the form below to access to the document!
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