Twenty-five years ago, LPR began operations in Portugal, embarking on a continuous growth journey built on innovation, customer proximity, and a business model that places circularity at the heart of supply chains. Today, as part of a European group with over three decades of experience and presence in multiple markets-the Euro Pool Group- LPR positions itself as a strategic partner in optimizing costs, processes, and environmental impact across the entire supply chain, presenting itself as a solutions-driven company, prepared and committed to the future.

Over this quarter-century, the company has consolidated its presence within the FMCG and retail sectors in Portugal, where it has become a market leader by providing pallet rental, management, collection, and reuse services within a circular model that reduces consumption, emissions, and waste. This approach helps manufacturers and distributors meet increasing competitiveness and sustainability demands, with pooling serving as an important tool for promoting the circular economy.

“Celebrating 25 years is far more than marking a date. It is honouring a history. A history built on vision, courage, and determination that has supported us at every step of this incredible journey,” said Hugo Silva, Country Manager of LPR Portugal. “Looking back over this quarter-century, we realize that LPR Portugal’s journey has been more than just growth. It has been a path of building identity, culture, and purpose that has brought us here and projects us into the future. In these 25 years, we have experienced achievements that filled us with pride and faced challenges that demanded resilience, focus, and the ability to reinvent ourselves.”

For Hugo Silva, this is also a moment to recognize everyone who has contributed to the company’s story: “No success story is written alone. This is, therefore, a moment of deep gratitude. To our customers, for their trust and the high standards that push us to improve every day. To our suppliers and strategic partners, with whom we share goals, ambition, and pathways. And especially to our team, which fully embodies the culture that defines our organization. LPR Portugal is built on the commitment of people who have faced every challenge with unity, resilience, and a profound sense of responsibility. They transformed adversities into opportunities and, even in the most uncertain moments, kept trust, focus, and loyalty to our values alive. It is this dedication and professionalism that has allowed the organization to advance consistently and exceed market demands. To all of you, my sincerest thanks.”

On the occasion of its 25th anniversary, LPR reaffirms its commitment to accelerating the environmental transition of supply chains in Portugal. In a context where emission reduction, resource efficiency, and compliance with European sustainability targets have become critical elements of competitiveness and success, the circular pallet pooling model represents a tangible impact solution for industry and retail.
Through systematic reuse, waste reduction, and optimization of logistics routes, LPR contributes to a significant reduction of the carbon footprint and the adoption of more responsible practices across the supply chain. With an integrated environmental strategy aligned with European decarbonization policies, the company reinforces its ambition to lead the green transformation of the sector, promoting cleaner, more efficient, and more resilient supply chains, an approach that has been a hallmark over the past twenty-five years.

This environmental commitment, combined with the technological evolution demanded by the sector, forms the foundation on which LPR is preparing its next growth phase and consolidating the vision guiding the future of its operations in Portugal.

With a forward-looking strategic vision, LPR Portugal strengthens its commitment to innovation, operational efficiency, and sustainability. Energized and with a clear plan for the coming years, the company aims to continue leading this transformation, deepening the integration of technological solutions, advanced circular models, and state-of-the-art logistics practices. True to its purpose and signature, LPR reaffirms what has distinguished it over the past 25 years: Creating Circular Progress.