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How did LPR help Madi Fruit save time?

In the fruit and vegetable supply chain, meeting delivery deadlines is crucial to ensuring product quality. Find out how LPR enables Madi Fruit to deliver its products on time.

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Why Madi Fruit asked us to support them

Madi Fruit is a citrus fruit producer in Sicily, southern Italy. The company bases its customer satisfaction on strict compliance with delivery times.
In order to deliver its products to the north of Italy in less than 2 days, Madi Fruit needed to find a partner to streamline its daily logistics processes.
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Operational requirements of the fresh produce supply chain

Fruit and vegetables are perishable products: if they are not delivered on time, they expire and have to be thrown away or sold at a lower price, which leads to loss in turnover and directly impacts profitability.

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The need to meet strict delivery deadlines

Madi Fruit's biggest challenge is to have its products delivered in less than 2 days across Italy. Its Sicilian-based production is exported as far as Milan in northern Italy, a distance of more than 1200 kilometres.

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The need for a local logistics partner

Madi Fruit's production is seasonally reversed: 80% of its sales are made between December and May. The producer therefore needs a reliable and responsive partner to ensure the continuity of its supply chain during this peak.

What can you learn from the Madi Fruit case study?

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How to optimise the fresh produce supply chain

The main impact on the fresh produce supply chain is the short shelf life. The team at Madi Fruit have no time to waste. Our pallet pooling solution enables them to streamline their day-to-day logistics processes.

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How to make sure you always deliver on time

Strict compliance with delivery deadlines is a key element in the fruit and vegetable supply chain. Madi Fruit can rely on LPR's reliability and responsiveness, even in the event of unforeseen circumstances or exceptional requests.

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How to ensure that you always have the right resources

Despite its reversed seasonality, Madi Fruit needs to have pallets available for its daily logistics operations. Through our network of local service centres, we ensure the continuity of our customers' supply chain, even during their peak periods.

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Nothing could be simpler. Download our PDF format document to find out how LPR helps Madi to always meet their delivery deadlines. Fill in the form below to access to the document!

download the case study now and learn how:


  • Madi Fruit saves time on the distribution of its products thanks to LPR's pallet pooling solution
  • LPR meets the strict requirements of the fruit and vegetable supply chain

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